Nina Pacherová
Slovakia
Biography
Nina Pacherová (b. 1998, Slovakia) is a Zurich-based photographer and visual artist working across images, objects, and installations. Her work explores social issues and the experiences of underrepresented communities, often through the lens of childhood as a shared human experience.
Collaboration and empathy are central to her process. Drawing on both personal storytelling and the observation of society through digital culture, her materialised photographic work reflects on how virtual and intangible experiences influence our lives and shape our sense of reality.
She is a graduate of ECAL’s MA in Photography and is a recipient of the Swiss Government Excellence Scholarship (2023). Her work has been exhibited in collective and solo exhibitions across Europe, including at Photoforum Pasquart in Biel, as part of the Prix Photoforum 2024 exhibition. In the same year, her diploma project was recognised with the HES-SO Design and Fine Arts Excellence Award and received an Excellent Mention.
In her expanded photographic practice, Pacherová highlights the overlooked social dynamics and tries to offer more compassionate ways of imagining the future through experimentation, technological disobedience, and speculative narratives.
Project
“We Won’t Tell Daddy” by Nina Pacherová is a speculative and critically engaged photography/video installation that investigates the phenomenon of “sharenting” — the excessive sharing of children’s lives on social media and the long-term impact this digital footprint can have. In the work, Pacherová focuses on trends like the TikTok #bathroomchallenge, where videos of children are created and widely distributed without their informed consent, prompting reflection on privacy, agency and the future implications of early-life exposure online.
To protect the subjects’ identities while highlighting the issues at play, the artist employs AI and deepfake technology, replacing children’s faces with her own and thereby questioning conventional uses of digital tools and authorship.
